At the recently concluded 9th China International Import Expo (hereinafter referred to as CIIE), as a "full-attendance participant" for nine consecutive editions, Samsung focused on the "AI+" development trend, presenting its core frontier technology layout in semiconductors and artificial intelligence. Covering multiple fields such as smart terminals and future mobility, Samsung fully demonstrated its full-chain innovation strength from the latest storage chips and core components to smart terminal products and in-vehicle solutions, showcasing a positive attitude of deeply integrating into China's industrial innovation ecosystem and sharing new opportunities with the Chinese market.
Samsung's Booth at the 9th CIIE
From Exhibits to Scenarios: Leveraging Full-Chain Capabilitiesto Expand Diverse Applications in the AI Era
Currently, AI technology is accelerating from single-point applications to comprehensive implementation. At this CIIE, Samsung presented its AI innovation layout covering numerous fields such as semiconductors, displays, mobile terminals, healthcare, and automotive mobility, outlining an industrial landscape where computing power foundations empower thousands of scenarios.
Samsung AI Agent
In the display panel sector, as more AI-enabled edge devices become popular, user demands for display refresh rates, response speeds, and color gamut performance continue to upgrade. Samsung's global first 34-inch QHD+ panel is a "technical hallmark" of this trend. Supporting an ultra-high refresh rate of 360Hz, it delivers smoother visuals, helping gamers gain the upper hand, and achieves a world-class response speed of 0.03 milliseconds in gaming scenarios.
In terms of mobile products, the W27 smartphone, launched by Samsung in collaboration with China Telecom under the "Heart to World" series, has attracted significant attention. The device is only 4.1mm thick and weighs 215g when unfolded. It features one of the first generative AI services to complete filing, and its exterior uses glass-ceramic materials that align with traditional Chinese aesthetics, achieving an innovative fusion of cutting-edge intelligent technology and Chinese style.
Samsung W27 "Heart to World" Smartphone
AI technology is not limited to consumer electronics; it is also accelerating empowerment in professional fields such as healthcare. At this CIIE, Samsung's flagship whole-body ultrasound device, the R20, which achieved its China debut after localized mass production, became the focus of the booth. Equipped with AI-driven automation tools and ergonomic design, this device improves clinical efficiency and operational experience for doctors, providing excellent image clarity and diagnostic accuracy in a wide range of clinical scenarios including abdominal, thyroid, musculoskeletal, vascular, breast, obstetric, gynecological, and urological examinations.
Selected Samsung Ultrasound Diagnostic Equipment
In the smart mobility sector, Samsung drives the construction of a smart mobility ecosystem through innovation, showcasing technological achievements such as in-cabin displays, core automotive components, and car audio systems, continuously creating safe, low-carbon, and connected intelligent in-vehicle solutions.
From Cloud to Terminal: Building a Solid Foundation for AI Development through Innovation
The continuous expansion of innovation in diverse scenarios relies on the solid support of underlying semiconductor technology. As large model scales continue to expand and application scenarios enrich, the industry has raised higher requirements for storage capacity, transmission bandwidth, and energy efficiency levels.
At this CIIE, Samsung's booth featured an integrated design shaped like a chip, transforming the technical logic of internal chip stacking into a visual experience. In the semiconductor exhibition area, Samsung systematically presented a complete technical link connecting cloud AI services, terminal computing and imaging, chip manufacturing, and advanced packaging, addressing the AI industry's demands for massive data to be "stored adequately, retrieved quickly, and consumed with low energy."
At this event, Samsung presented LPDDR6, the next-generation low-power DRAM developed to provide the high performance and energy efficiency required by AI environments. Based on expanded bandwidth and advanced power management technology, it supports efficient processing of real-time AI workloads. It can be widely applied in various AI systems ranging from servers and mobile devices to AI PCs and the automotive sector. Transmission bandwidth is increased by up to 45% compared to the previous generation, supporting up to 125 GB/s. Meanwhile, LPDDR6 introduces intelligent power management technologies such as DVFS and DEM, efficiently utilizing power according to AI workloads, improving energy efficiency by approximately 21% compared to LPDDR5X. Coupled with enhanced data protection mechanisms, it comprehensively improves system security and reliability.
For local data sensing, storage, and processing on terminal devices, Samsung showcased a complete solution from storage to computing. Among them, Samsung UFS 5.0, featuring a compact 7.5x13.0mm package and offering up to 1TB of storage capacity, is based on the next-generation UFS standard UniPro 3.0 and M-PHY 6.0. With bandwidth of up to 10.8 GB/s, it enhances AI performance, with sequential read/write speeds more than twice as fast as the previous generation and random read speeds five times faster (compared to UFS 4.1). UFS 5.0 reduces overhead by utilizing optimized PAM4 signaling and efficient protocol architecture, thereby supporting low-latency, fast-response AI in mobile devices, wearables, automotive systems, and next-generation devices.
Samsung LPDDR5X-PIM Memory
Samsung LPDDR5X-PIM combines low-power mobile memory with Processing-in-Memory (PIM) technology. By minimizing data movement, it enhances AI computing efficiency and response speed. Deeply optimized for device AI and mobile AI environments, it is regarded as the next-generation memory for the artificial intelligence industry.
In addition to storage products, Samsung released its new ISOCELL HPC 200-megapixel image sensor in August this year. Featuring the industry-first DeepPix technology, it can capture richer light and color images without increasing pixel size.
From "Bringing In" to "Growing Together": Deepening Supply Chain Synergy through Local Practices
Behind these series of frontier exhibits lies Samsung's continuously deepening localized industrial layout in China.
Looking back at the journey of participating in nine CIIEs, Samsung's role has steadily upgraded: from an early "importer" of global technology to a "partner" in China's high-quality development. For Samsung, China is no longer just a base for production and sales, but a key stronghold for its global manufacturing industry and innovation layout.
Since entering China in 1992, Samsung has continuously introduced advanced products and leading technologies to the country. In 2026, Samsung achieved several "firsts" in China: establishing its first medical device production line, its first biomedical R&D center, and its first advanced production technology research institute. Samsung's industrial footprint in China is extending and clustering into new tracks with higher technical thresholds and added value.
First Biomedical R&D Center Established in China
To date, Samsung has established 15 production enterprises and 14 R&D centers in China. Over the nine years of participating in the CIIE, Samsung's cumulative investment in China has reached approximately $29 billion, with 94% invested in cutting-edge industries, almost entirely directed towards semiconductors, MLCCs, and other advanced fields.
The continuous deepening of the industry relies on synergy and coexistence with the local industrial chain ecosystem. In recent years, Samsung has continuously increased its investment in semiconductors, core components, and medical equipment in China. Through joint technology creation and quality co-construction, it has driven the transformation and upgrading of the local supply chain, resonating in sync with China's industrial development. Through long-term cooperation practices, Samsung has formed a collaborative model of "technology guidance—capacity co-construction—market sharing," continuously exporting technical solutions and management experience, conducting technical exchange and training, helping local partners break through technical bottlenecks, expanding the scope of local cooperation, and working hand in hand with supply chain partners to achieve mutual benefit and win-win results.
Facing the new opportunities brought by China's higher-level opening-up during the "15th Five-Year Plan" period, Samsung will continue to increase investment in cutting-edge industries, deepen localized R&D, and enhance collaborative cooperation, writing more answers of cooperation that resonate with China and the times.