NVIDIA's flagship GeForce RTX 5090 graphics card has become significantly easier to purchase in the United States, with Newegg currently listing several first-party models available for direct purchase. Unfortunately, that's where the good news ends: RTX 5090 prices remain high, with the cheapest models selling for more than three times the original suggested retail price.
Newegg currently sells RTX 5090 models from ASUS, Gigabyte, and MSI as first-party inventory. The cheapest option is the ASUS ROG Astral RTX 5090 OC, priced at $6,249.99, approximately 3.13 times NVIDIA's official MSRP of $1,999.
Other graphics cards sold directly by the retailer include the Gigabyte Aorus RTX 5090 Xtreme Waterforce for $6,599.99, the Aorus Master ICE for $6,759.99, and the MSI Gaming Trio OC for $6,999.99. Newegg also lists higher-priced options, such as the MSI Suprim SOC at $7,349.99.
The restoration of inventory marks a significant shift from September, when retailers' own stock had virtually disappeared. At that time, consumers looking to buy an RTX 5090 mostly had to turn to third-party sellers rather than established retailers.
Supply issues with the RTX 5090 also sparked speculation that NVIDIA might discontinue the graphics card entirely. Rumors emerged in October that the company planned to redirect GB202 chips toward more profitable professional and AI products. However, NVIDIA denied plans to discontinue the GPU. Jeff Fisher, Senior Vice President of Personal Computing at NVIDIA, confirmed that the RTX 5090 would continue shipping, while acknowledging that supply capacity remains constrained.
However, improved supply does not mean prices will return to normal anytime soon. VideoCardz points out that there is little evidence suggesting RTX 5090 prices are dropping back to early lifecycle levels.
For buyers who have been waiting for the RTX 5090, the return of retailer-owned inventory is good news. However, with the cheapest available model still costing over $6,200, the price of this graphics card remains far above NVIDIA's initial launch pricing.