Summary: The new DLC "Underground Labyrinth" for "Ark: Survival Evolved" saw high popularity on its first day of release. The Steam Free Weekend and historical low discount are running simultaneously, and multi-platform player events officially start today.
Yesterday (August 27), "Ark: Survival Evolved," the officially licensed pixel sandbox survival game, released its major DLC "Underground Labyrinth" on Steam after eight years. On the first day of release, a large number of players flocked to the underground world to begin their adventures. The official team completed full-link preparations and stress tests in advance to ensure smooth operation upon launch. Player communities such as HeyBox and Bilibili provided positive feedback, with the three-layer underground ecosystem, exclusive creatures, and storyline gameplay receiving widespread acclaim.
Alongside the DLC launch, multiple benefits are available. The Steam Free Weekend will continue until September 1, allowing all players to experience the core content of the game at no cost. A week-long discount event (ending on September 8) has also begun: the base game is now at a new historical low price of 17 yuan (originally 68 yuan, 75% off), the "Underground Labyrinth" DLC is offered at a 10% launch discount for 43.2 yuan, and the bundle of the base game + DLC is available for just 54.18 yuan after combined discounts, making it the best time for both new and existing players to purchase.
Starting today (August 28), more player-oriented events will be rolled out. Players who already own the base game can participate in exclusive lucky draws to win physical prizes; Bilibili and HeyBox platforms have simultaneously launched a content creation contest for the "Underground Labyrinth" DLC, welcoming submissions of guides, fan art, mashups, and other formats, with substantial JD.com gift cards and physical prizes up for grabs.
Additionally, the Huya streamer recruitment and Douyin creator incentive programs have launched. The official team invites players and creators alike to support Ark: Survival Evolved.
The first-week special offer is currently in full swing. Interested players can purchase the game on Steam, follow HeyBox, Bilibili, and the Steam Community to participate in community events for more perks, and stay updated with the latest news.