Although gaming graphics cards are becoming increasingly expensive, player demand for GPUs with large VRAM remains strong. Data from German retailer Mindfactory shows that the AMD Radeon RX 9070 XT holds nearly 33% of the GPU market share, and the RTX 5070 remains NVIDIA's best-selling GPU last month.
GPU sales are continuing to decline, with the graphics card market being particularly affected due to consistently high demand from gamers. Recently, prices for almost all models in the RTX 50 series and Radeon RX 9000 series have increased by at least 20%, with some models seeing price hikes of over 40% in just one month.
The most significantly affected are GPUs with larger VRAM capacities, such as the Radeon RX 9070 XT and the 16GB version of the RTX 5060 Ti. These two graphics cards remain the most popular 16GB next-gen GPUs currently available. In some regions, the price of the 16GB RTX 5060 Ti has now even exceeded $800, placing it in the same price bracket as the RTX 5070.
Despite continuous price increases, these graphics cards remain at the top of the sales rankings.
According to the latest GPU sales data released by German retailer Mindfactory, this trend is once again confirmed. Data shared by TechEpiphanyYT shows that graphics card sales in July 2026 indicate that consumers are still unwilling to limit themselves to 8GB of VRAM, even though the prices for high-VRAM GPUs have become outrageously high.
In terms of monthly sales, the Radeon RX 9070 XT remains Mindfactory's best-selling graphics card, which has become the norm. The card's monthly shipments approached 725 units, significantly leading other GPUs on the list.
In second place is the Radeon RX 9060 XT. This graphics card is also available in both 8GB and 16GB versions. Clearly, its sales are primarily driven by the 16GB version, a trend already reflected in previous data. Especially compared to NVIDIA's competing products, the RX 9060 XT is often available at a lower price, making it more attractive.
On the other hand, while the RTX 5060 Ti's sales volume is lower than that of the RTX 5070 and RTX 5070 Ti, it remains one of the best-selling graphics cards in the RTX 50 series, with a monthly shipment volume reaching 185 units.
Both the RTX 5070 and RTX 5070 Ti have relatively ample VRAM capacity, so they also rank highly in sales. In contrast, products with lower VRAM capacity are clearly less popular. For example, the 8GB versions of the RTX 5060 series, the RTX 5050, and other entry-level graphics cards mostly struggle to exceed sales of 20 to 25 units per model.
Meanwhile, it is worth noting that the current so-called "memory crisis" has not impacted entry-level GPUs as severely as high-end models. However, this situation may change later this year. PC Partner Group predicts that entry-level graphics cards could also become nearly unaffordable in the second half of 2026.
However, one temporal factor needs to be noted before drawing conclusions: the above statistics cover July 2026, while the most recent round of graphics card price increases occurred in early August.With the new round of price adjustments, 16GB graphics cards are now more expensive than ever, which is likely to impact sales in the coming months.
Even so, players are likely to continue prioritizing GPUs with more VRAM. After all, larger VRAM not only delivers better gaming performance but also provides greater "future-proofing" capability as VRAM demands increase in the coming years.