News on September 1st: Multiple domestic smartphone manufacturers uniformly adjusted their prices today, affecting models across various price ranges, with increases exceeding 200 yuan. Among them,Xiaomi has also adjusted its prices this time, including the Xiaomi 17 series, REDMI K90 series, and the Turbo 5 Max model.
The changes are as follows:
Xiaomi 17 has been raised from 4,799 yuan to start at 5,099 yuan, an increase of 200 yuan per model.
Xiaomi 17 Pro has been raised from 5,399 yuan to start at 5,699 yuan, an increase of 300 yuan.
Xiaomi 17 Pro Max has been adjusted from 6,499 yuan to start at 6,999 yuan, an increase of 500 yuan.
REDMI K90 Max has been adjusted from 3,499 yuan to start at 3,899 yuan, an increase of 400 yuan.
REDMI K90 Ultra has been adjusted from 3,299 yuan to start at 3,699 yuan, an increase of 400 yuan.
REDMI Turbo 5 Max has been adjusted from 2,799 yuan to start at 2,999 yuan, an increase of 200 yuan.
According to previous reports, Qualcomm had already notified customers of price increases starting September 1st, so this widespread price hike is likely related.
Of course, the continuous rise in storage chip costs is also a major factor. Demand from large AI models has squeezed storage production capacity, leading to sustained increases in procurement prices for memory and flash storage. A 12+256GB configuration that cost around 500 yuan last year has now risen to 2,200 yuan this year. Ultimately, consumers are left bearing the brunt of these increased costs.
Two consecutive price adjustments have also changed many consumers' expectations of waiting for price drops, forcing them to raise their phone purchase budgets. The future direction of mobile phone pricing depends on the progress of upstream chip capacity release. If storage prices remain high, new phone pricing will continue to face pressure.