Data mining suggests that Valve may have set up a promotional system related to "Alyx" in the Steam backend code, hinting that a free copy of Half-Life: Alyx will be provided to every user who purchases the Steam Frame.
Valve previously adopted the same strategy for users who purchased the Valve Index—bundling Half-Life: Alyx with the Index when it launched in 2019, although the game was not officially released until March 2020. As one of the most representative high-end VR games currently available, Half-Life: Alyx is undoubtedly an ideal choice for showcasing the hardware capabilities of the Steam Frame.
As of press time, Valve has not officially announced this promotion, and its specific terms remain unclear—including whether all Steam Frame buyers who do not already own the game will receive it, or if it is limited to those who purchase during the launch period.
This data mining comes as the Steam Frame approaches its release, but Valve has not yet announced its final price or release date. Previous rumors suggested that the Steam Frame's price might be significantly higher than expected.