Recently, Sony Group CEO Hiroki Totoki gave an interview to The Wall Street Journal, stating that neither the release date nor the pricing for the PS6 console has been decided yet. This marks the second time senior management has publicly discussed the PS6 timeline, following the earnings conference in May of this year.
Previously, industry analysts speculated that the PS6 might launch in 2027. However, driven by the AI industry, key components such as memory chips remain in short supply with rising costs, causing external expectations for a 2027 release to shift later.
Hiroki Totoki stated that the current trade situation and component supplies are full of uncertainties. Sony must carefully observe market conditions before finalizing the launch schedule for its new console. The company needs to address various risks in the hardware supply chain to survive in the industry environment.
The interview also touched on Sony's overall business transformation direction. The company is gradually reducing its reliance on traditional hardware businesses such as televisions and Walkmans, shifting its focus towards entertainment sectors like gaming, film, and music. The continuous rise in memory chip prices has also brought cost pressures to Sony's overall business, resulting in a slight decline in Sony's stock price over the past year.
The market has also begun speculating about the PS6's pricing. Referencing the PS5 Pro's $900 price tag, some analysts estimate that the PS6's starting price could reach $1,000. At this stage, Sony has not released any official information regarding PS6 hardware specifications or release windows; Everythinggj will be determined once the supply chain environment becomes clearer.