Rockstar Games is preparing an outdoor promotional campaign for GTA VI in Miami. According to its agreement with the Miami municipal authorities, related banners and promotional signage are set to officially debut on October 10.
The campaign will cover multiple locations across Miami and is expected to include posters, banners, and other outdoor materials. Rockstar Games will pay approximately $3 million to the municipal administration for this initiative.
Content creator Joel Franco recently shared aerial footage showcasing the progress of local billboard preparations. He also highlighted several city areas in the footage that had appeared in previous game reveals.
Rockstar Games has previously conducted real-world promotional campaigns for Grand Theft Auto V. With this agreement now finalized, the scale of GTA VI's offline marketing is expected to gradually expand over the coming month.
In addition to outdoor advertising, images of what appear to be GTA VI influencer promo kits have recently surfaced on social media. These images suggest that Rockstar Games may also be preparing a配套 promotional campaign targeting content creators, although no official announcements have been made regarding these plans.
GTA VI is scheduled to launch on PlayStation 5 and Xbox Series X|S on November 19.