Recently, director Feng Xiaogang gave an interview to Phoenix Weekly, sharing many personal insights on the rapid development of AI, short dramas, and changing viewing habits. He revealedHe uses Doubao for everyday queries but does not involve AI in his creative process, nor does he let AI write his works directly.
Feng Xiaogang believes that the core messages he truly wishes to convey cannot be easily replaced by AI at its current stage. He also mentioned that he had consulted industry professionals about the application of AI in film production,They told him that although more and more VFX companies are turning to AI, the current technical results still struggle to fully meet the demands of film production.
Regarding the recent surge in popularity of short dramas, Feng Xiaogang's attitude was even more direct. He stated that he "doesn't watch them at all", having barely engaged with this content format. At the same time, he revealed that he now rarely goes to movie theaters.
The reason is not a dislike for films, but rather personal habits. Feng Xiaogang admitted that he smokes, and since smoking is prohibited in cinemas, it is difficult for him to go without smoking for two hours straight. In comparison, he prefers watching movies at home. With large-screen TVs and audio equipment becoming increasingly sophisticated, watching at home not only provides a good audiovisual experience but also allows him to pause anytime, drink tea or alcohol, and even send comments, which he finds comfortable enough.
After the program aired, these remarks quickly sparked discussion among netizens.Some agreed with his views on AI creation and short dramas, while others believed that actively rejecting new technologies and content formats might gradually lead to falling behind the times.