Recently, the European Commission took action against nine game companies regarding their practices for pricing in-game virtual currencies and items, with Riot Games, Activision, and Mojang among those named. This action focuses on whether players can clearly understand their actual spending when making in-game transactions.
This action builds on the previous work of the Consumer Protection Cooperation Network. In March 2025, the network released key principles regarding in-game virtual currencies, aiming to promote greater transparency and fairness in related transactions.
The exchange rate for in-game currency and the pricing of items can affect players' judgment of their actual spending. Relevant consumer protection positions emphasize that consumers should be able to avoid spending more than they intend without their knowledge or under misleading circumstances.