Gears of War: E-Day will serve as an example of Xbox's renewed push for exclusive titles. Microsoft had previously moved away from exclusivity, and this title was chosen to represent that shift. The development team at The Coalition expressed pride in this decision.
According to The Coalition, the game's status as an exclusive title is a recognition of the team's dedication to the project. This reflects the developers' perspective on being selected, rather than an assessment of the game's current quality.
This arrangement has also drawn attention to Gears of War: E-Day. Many are still waiting to see how it performs as an exclusive title.