According to the latest report from 3D Center, GPU prices have surged across the board over the past 12 months, with memory chip shortages being the core driver. In the German market specifically, the NVIDIA RTX 50 series saw an average price increase of 66%, the AMD RX 9000 series rose by 46%, and Intel Arc Battlemage by 38%.
The RTX 5090 experienced the most dramatic price surge. Its retail price in Germany rose from €2,600–€2,900 (approximately RMB 20,280–22,620) in November 2025 to €6,000–€6,800 (approximately RMB 46,800–53,040) in October 2026, marking a 132% increase.
Currently, no RTX 5090 units are available in the German market for less than €5,200 (approximately RMB 40,560).
Models with 16GB of VRAM are particularly affected. The RTX 5060 Ti 16GB saw a 74% price increase, while the RX 9060 XT 8GB rose by 65%. The larger the VRAM capacity, the more significant the impact from rising memory chip prices.
On the AMD side, the RX 9070 XT increased by 33%, and the RX 9070 by 28%, representing the smallest hikes within the RX 9000 series. Even so, their average prices rose from €590–€670 (approximately RMB 4,602–5,226) to €790–€880 (approximately RMB 6,162–6,864).
Intel's Arc B580 saw a 41% increase, and the B570 rose by 34%, making their overall price hikes relatively moderate. However, 3D Center points out that Intel GPUs already have a low market share due to lower demand, and the further suppression of sales caused by price increases cannot be ignored.
The agency analyzes that the ongoing shortage of VRAM chips like GDDR7 is the main driver behind GPU price hikes. Strong demand for high-bandwidth memory from AI data centers has squeezed supply for consumer-grade graphics cards. GPU prices are unlikely to return to normal levels until the memory shortage eases.
Notably, even excluding the RTX 5090, which had the largest increase, the average price hike for the RTX 50 series still reached 57%, far exceeding AMD's 46%. This indicates that NVIDIA's entire lineup faces more widespread pricing pressure.