Skip to main content

Toei Announces Anthropomorphic Character Based on Film Intro, Plans Original Merchandise

On October 8, Toei announced a new character, "Araunami T081," personifying the "Rough Shore Waves" distribution logo used at the start of their films. This character is part of Toei's ongoing "Toei Araunami Project," with plans to release original merchandise in the future.

东映公布电影片头拟人化角色 计划推出原创周边

Character illustrations are by Ryosuke Takeuchi, who has contributed artwork to series such as Pokémon and Monster Hunter. The character designed this time is based on the Toei opening logo. Toei aims to transform the image of waves crashing against rocks into a sustainable brand character and plans to release related content on social media platforms.

To commemorate the character's debut, the official X account for the Toei ONLINE STORE is holding a giveaway. By following the account and reposting the designated post, participants have a chance to win one of 108 original clear cards through a lottery.