[October 4, 2026, Shanghai] Signal connected, Night City online. Today, VITURE joins forces with Cyberpunk 2077 at Xiaohongshu's REDLAND 2026, presenting players with an XR experience akin to "Braindance" at the event's "Afterlife Bar": players can seamlessly immerse themselves in Night City by putting on VITURE XR glasses. Meanwhile, both parties officially announced that the new co-branded XR glasses for Cyberpunk: Edgerunners Season 2 will be released at the end of the year.
Come to REDLAND Night City and jack into Braindance.
Step into the REDLAND 2026 venue, and the dim neon glow and roaring arcade machines of the Afterlife Bar hit you head-on—arcade cabinets line up in a row, neon flashes overhead, bottles pile up on the bar, and motorcycles are parked by the door. Pour the tequila, let the music play—Chooms, welcome back to the Valentinos' old haunt.
Here, you can stop at your leisure, pick up a controller from the bar, and put on VITURE XR glasses—a 174-inch virtual giant screen unfolds before your eyes, with a 58° field of view packing the entire street into your vision, placing Night City right at your feet. When the game ends, take off the glasses, and you're still in the Afterlife Bar: neon lights flicker, bottles are scattered, and people come and go around you. Reality and illusion converge here.
On the other side of the exhibition area is VITURE's exclusive "Braindance Experience Zone." In the world of Cyberpunk 2077, "Braindance" records more than just images and sound; it captures a person's complete experience—body temperature, touch, heartbeat, and even emotions. And in REDLAND's Night City, there's only one action required to jack into a braindance: put on XR glasses.
Lie back in the experience chair, replicated in the style of a ripperdoc clinic, and put on VITURE XR glasses. 2D visuals are converted to 3D in real-time, revealing the incredible depth and dimensionality of Night City's lights and shadows, Everythinggj pulsing vividly beneath your feet. Take off the glasses and look up at the "Braindance Experience Editor" above: the person who just jacked into the braindance in the mirror—is it V, or is it you?
Return to Night City: VITURE × Cyberpunk 2077 New Co-Branded XR Glasses Coming End of Year
This isn't VITURE's first time bringing players into Night City. In December 2025, marking the fifth anniversary of Cyberpunk 2077, VITURE and CD PROJEKT RED launched their first co-branded Luma Cyber XR glasses. Meticulously crafted inch by inch by both design teams, the globally limited edition of 10,000 units (numbered CP0000 to CP9999) sold out immediately upon release.
VITURE × Cyberpunk 2077 5th Anniversary Co-Branded XR Glasses
After selling out, the wishlist from global players on VITURE's official website continued to climb. Now, the signal has finally lit up again: VITURE partners once more with Cyberpunk: Edgerunners Season 2 to bring a new co-branded XR glasses. This time, Night City won't just be "within reach"; players will be able to personally "walk through it," seamlessly jacking into their own immersive "Braindance" experience anytime, anywhere. The new co-branded XR glasses will be officially released at the end of this year, with more specifications and details to be announced soon.
Are you ready for 2026?
The next chapter of Night City awaits you—jack in alongside the Edgerunners.
———
About VITURE
As a global leader in the XR industry, VITURE is redefining immersive XR experiences and the next generation of digital content consumption through cutting-edge optical and display technologies, industrial design that blends tech aesthetics, and user-centric continuous innovation. According to IDC data, VITURE captured over 50% of the US XR glasses market in Q4 2024 and has since maintained its position as the number one brand in the US market. The latest IDC data shows that VITURE has become the top-selling XR glasses brand in Europe and America. Today, VITURE stands as a benchmark brand in the XR industry, continuously leading and driving the development of global wearable XR technology and application ecosystems.