From October 2 to October 6, 2026, the second edition of the game and anime open-world adventure island, RED LAND 2026, will be held on Fuxing Island in Yangpu District, Shanghai. Sony Interactive Entertainment (Shanghai) Co., Ltd. (hereinafter referred to as "Sony Interactive Entertainment") will blend 1990s street scenes with classic PlayStation elements at the event, creating a nostalgic "Retro Gaming Block." Players can immerse themselves in the unique charm where street culture meets console gaming through diverse game trials and interactive challenges, vying to become the "King of Street Games." This marks PlayStation's first participation in the RED LAND event.
PlayStation Creates an Immersive Gaming Block at RED LAND 2026
The PlayStation booth is located at stand A13. The block scene is carefully divided into several distinctive areas, allowing players to fully experience the PlayStation brand identity and next-generation console gameplay.
PlayStation Booth "Play Like It’s 1994" Themed Shop
The "Play Like It’s 1994" themed shop displays the original PlayStation console alongside the full PS5 lineup, evoking deep memories associated with PlayStation. In the immersive "Racing Club" themed shop, players can challenge the Nürburgring circuit in the classic racing game Gran Turismo 7, feeling the thrill of high-speed driving firsthand. Within the neon-lit "Infinity Arcade" themed shop, players can enjoy fast-paced battles in the popular new fighting game Marvel Rivals: Fighting Souls. The "Infinity Reading Room" themed shop offers delightful surprise adventures through cooperative games like Split Fiction and the TGA 2024 Game of the Year, Astro Bot. Meanwhile, the sports-infused "Street Playground" themed shop lets players enjoy intense matches in the latest soccer blockbuster EA SPORTS FC 27, as well as relaxed street gaming moments.
PlayStation Booth's Featured Areas Offer Diverse Gaming Experiences
In addition to rich gaming experiences, the event features diverse interactive activities. The "Street Playground" themed shop specially creates two-player "Foot Control" battles and "Precision Ring Toss" soccer challenges, inviting players to showcase their skills. Players can accumulate stamps and red flower rewards by participating in tasks such as beanbag toss, on-site photo check-ins, and prize quizzes. These can be exchanged for scratch cards at the "Infinity Convenience Store" for a chance to win abundant merchandise including custom water bottle straps, yo-yos, dust-proof bandanas, and limited-edition LEGO® PlayStation™ sets; collecting specific rewards unlocks exclusive PINs, limited-edition passports, and the "King of Street Games" honorary certificate. All gifts are available in limited quantities daily on a first-come, first-served basis. Everyone is welcome to visit.
Rich On-Site Interactive Activities
PlayStation has always upheld the brand philosophy of "Play Has No Limits," striving to provide high-quality gaming entertainment experiences for players in China. At the same time, offline events allow players to personally experience the unique charm of console gaming and enjoy gathering with fellow gamers. We look forward to PlayStation becoming a daily entertainment choice for more people in the near future, so we can all enjoy the fun of gaming together.
Sony Interactive Entertainment (Shanghai) Co., Ltd.
As a leading enterprise in digital entertainment and interactive platforms, Sony Interactive Entertainment (Shanghai) Co., Ltd. (SIESH) provides PlayStation® consoles and related products and services to consumers in China. Since the birth of the first PlayStation in Japan in 1994, the PlayStation series has continuously brought surprises to players worldwide through innovative technology and experience design. The PlayStation family of products and services includes PlayStation®4, PlayStation®5, PlayStation®VR, PlayStation®VR2, PlayStation™Store, PlayStation®Plus, and more, along with highly acclaimed game software from SIE's globally renowned studios.