European consumer protection agencies have launched a coordinated enforcement action against 10 game companies, focusing on whether in-game purchases are transparent and fair. Led by the Italian Competition Authority and coordinated by the European Commission, the initiative particularly examines whether minors and consumers potentially affected by gaming addiction can clearly see their actual spending.
The action addresses mismatches between fixed-denomination virtual currency bundles and item prices. Players buying an item may first need to purchase more in-game currency than required. Interface designs that may encourage spending, insufficient parental controls, and customer support issues are also under scrutiny.
The action involves companies such as Activision Blizzard, Crytek, InnoGames, King, Mojang, Plarium, Riot Games, Supercell, and Ubisoft. Activision Blizzard is a primary focus, with titles like Diablo Immortal specifically mentioned, continuing previous investigations.
Fortnite will allow players to purchase in-game currency on demand starting October 14. Similar changes will extend to two other titles and multiple platforms, though PlayStation is currently excluded. What rule changes this enforcement action will ultimately bring remains dependent on future developments.