The retro isometric action game UBERMOSH:OMEGA reached a Steam concurrent player peak of 174,886, despite previously maintaining only around 20 to 30 daily active users. Foreign media analysts suggest that this surge was primarily driven by automated accounts running the game en masse.
The game enabled Steam Trading Cards years after its initial release. Its regular price is $0.99, with recent discounts dropping it to $0.49; in some regions, the purchase cost may be even lower.
Foreign media analysis suggests that automated accounts purchase and launch the game to obtain trading cards, which are then sold on the Community Market. When the value of the cards covers the cost of buying the game, there is an economic incentive to run accounts in bulk. The simultaneous operation of a large number of accounts also pushed the game onto Steam's trending online list.
Reports indicate that low-priced indie games experiencing unusual spikes in online players after adding trading cards is not without precedent.