Xbox head Asha Sharma reportedly discussed the future direction of game content during an internal all-hands meeting: continue supporting existing strong franchises while creating new IPs with long-term potential to reach new audiences. These remarks come from meeting notes cited by media outlets, not from a formal public address.
According to reported quotes, Sharma hopes great games will grow into global major brands. She also stated that relying solely on past titles would make it difficult for Xbox to move forward. Microsoft has been asked whether the meeting took place and if the meeting notes are accurate.
These comments come as Xbox undergoes restructuring. Recent reports mention changes in the status or ownership of several studios, cancellations of new projects, layoffs, and some teams shifting focus to established major brands. While Sharma addressed creative direction, the relationship between these organizational changes and the new IP plans remains to be clarified.