Recently, Activision's Chief Marketing Officer Tyler Bahl stated that future "Call of Duty" titles need to innovate. Activision has heard players' desires for updated, improved, or different experiences, and the series should adapt to changes in the gaming industry landscape and audience demands.
Bahl discussed this direction in an interview with The Game Business. The context for this discussion includes criticism of recent entries in the series: "Call of Duty: Black Ops 7" received a poor response, while "Call of Duty: Modern Warfare 3" was criticized for reusing content.
"Call of Duty: Modern Warfare 4" is reportedly set to conclude the current "Modern Warfare" sub-series, wrapping up the storylines involving characters like Captain Price and Ghost. Regarding the broader "Call of Duty" franchise, Bahl currently suggests that future titles need to innovate, though no specific new mechanics or release plans have been announced yet.