Hamilton launches a Call of Duty: Modern Warfare 4 co-branded mechanical watch themed around Captain Price. To promote this new release, Hamilton plans to offer game trials and display the physical watch at three boutiques in Taiwan starting October 23, 2026.
The watch features a 38mm sandblasted black PVD-coated case and a khaki green fabric strap. The dial includes the number "4" and yellow accents, with a sonic wave motif engraved on the case back. Model number H69469930 is priced at NT$24,000. Specifications include a manual-wind movement, 80-hour power reserve, and 50-meter water resistance.
The pop-up experience will run from October 23 to November 8, 2026, at Hamilton boutiques located in Taipei Far Eastern Department Store Xinyi A13, Banqiao Far Eastern Department Store, and Taichung Shin Kong Mitsukoshi. Visitors can try out the "Team Deathmatch" multiplayer mode for about 10 minutes and view the physical watch.
Completing the trial earns players random brand giveaways and a limited-edition virtual item code card containing a badge, namecard background, and weapon charm; giveaways are limited by store and date. Winning teams also get a chance to enter a prize draw. During the event, those who purchase the co-branded watch and present proof of game purchase can receive a limited-edition brand military blanket, while supplies last.