"Goose Goose Duck," developed by Gaggle Studios, is a social deduction game supporting 5 to 16 players in the same match: players randomly assume the role of a Goose, Duck, or Neutral faction member, engaging in suspenseful games for their respective victory goals. With its humorous art style and high-density player interaction, the game has remained popular since its launch—in early 2023, its Steam version peaked at over 700,000 concurrent players, with more than 70% of players coming from China.
On January 7, 2026, "Goose Goose Duck" Mobile officially launched its public beta across all platforms: total pre-registrations exceeded 20 million, new registered users surpassed 5 million within 24 hours of launch, topping the iOS Free Chart; within just a few days, the number of new players exceeded 10 million. As a massive player base flocked to mobile, the social deduction experience of "Goose Goose Duck" extended further into the daily gaming scenarios of more players, highlighting the increasing importance of "interaction" as a core experience throughout the game.
Experience the unknown in every deduction and interaction
For "Goose Goose Duck," real-time communication between players is not merely an auxiliary function but a key link driving the progression of each game. In the interaction of real-time voice and text chat, each round carries a tense and variable faction deduction experience: players must complete tasks, observe clues, and discern truth from falsehood amidst changing identity relationships and communicative confrontations; rich character settings, random situational developments, and high-frequency player interactions make every match in "Goose Goose Duck" unique.
Illustration: Players advance the deduction process through speaking, questioning, and dueling, with real-time interaction making the outcome of each round full of uncertainty
Safeguarding social spaces, resisting black market引Flow
However, when in-game communication scenarios are exploited by black markets, the interactive space originally designed for deduction and socializing can become an entry point for external引Flow and违规 recruitment. Some违规 accounts use QQ, WeChat, and their variants to publish external contact information, embed black market advertisements, and attempt to bypass detection through splitting, homophones, symbol substitution, and even combining nicknames with chat or titles with body text.
Such content not only disrupts normal communication and match atmosphere but may also bring harassment and risks to players. Facing the ever-changing expressions of black markets, single keyword interception struggles to balance identification coverage and normal player expression. Moreover, the unique expressions of different roles and gameplay in various scenarios within the game impose higher requirements on the precision of content governance.
Illustration: The game includes various character identities and exclusive expressions, requiring content moderation to understand context based on character roles
To further safeguard a healthy social environment within the game, the project team collaborated with Tencent Games Security ACE on content security, integrating text and image detection capabilities. Focusing on core social links such as chat, profiles, and interactions, they continuously improved the efficiency of identifying and governing违规 content.
Multi-scenario collaborative governance to enhance content protection efficiency
Addressing the diverse social content risks within the game, ACE provides text and image detection capabilities for "Goose Goose Duck." During the integration and launch phase, it supported the project in completing stress testing and validation. The stress test results showed a 100% success rate for detection requests and over 99.9% consistency in detection results, providing a reliable foundation for stable integration and subsequent operational governance.
Illustration: Nicknames, chat, and interactive messages collectively constitute core social content, requiring fine-grained governance by scenario
In terms of text content governance, ACE effectively helps safeguard the clarity of core social scenarios such as player chat, account profiles, and interactive messages:
l For large-scale games, content security operations are more detailed, with different strategies required for each scenario. ACE supports fine-grained control based on different business scenarios and adjusts detection strategies according to the game's specific review standards;
l For unique in-game expressions and quick chat messages, ACE continuously performs compatibility and optimization, minimizing interference with normal player communication while ensuring accuracy;
l Black market governance is a top priority:
a. ACE supports contextual semantic recognition, enhancing the ability to detect black market variant expressions and implicit引Flow content;
b. Black markets often publish "external contact information" in-game, which requires particular attention. After the project team enabled ACE's corresponding tagging capability, it achieved good identification coverage for common引Flow expressions such as QQ, WeChat, and their variants;
c. ACE's exclusive patented technology—gang speech behavior analysis capability—can track abnormal speech behaviors suspected to be from black market studios, identify black market accounts, and provide support for risk assessment and subsequent handling on the game side, collaboratively improving the effectiveness of cracking down on black market gangs.
In terms of image content governance, ACE provides risk identification capabilities for in-game image content, forming collaborative protection with text detection to help the project more comprehensively address违规 content risks in social scenarios.
Throughout the operation process, facing continuously changing违规 samples, ACE constantly supplemented strategies and optimized identification effects based on actual operational feedback. It also provided special protection during version updates, major holidays, and key operational periods, offering strong support for the timeliness and effectiveness of the game's confrontation with black markets.
Black market interference gradually subsides, social environment continues to improve
As cooperation deepens, the efficiency of identifying and handling violations such as external contact information and advertising引Flow within the game continues to improve. The activity and interference from black market studios have subsided, further enhancing the in-game social environment.
Content security governance requires continuous adaptation to ever-changing违规 expressions. Moving forward, Tencent Games Security ACE will continue to combine game operational needs, working with the project team to refine content risk prevention and control capabilities, safeguarding every player's experience of speaking with peace of mind, communicating freely, and focusing on deduction.
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