According to the blogger Digital Chat Station, the iPhone 18 Pro Max has broken records, with nearly 900,000 units activated domestically in a single week during the 41st week of 2026 (October 5 - October 11).
Furthermore, the cumulative sales of the two iPhone 18 Pro models have now exceeded 4 million units.
In terms of product structure, the large-screen, high-memory configuration of the iPhone 18 Pro Max dominates, accounting for over 50% of total shipments. Consumers show a stronger willingness to choose the top-tier version compared to previous new product launch cycles.
According to AnTuTu's Top 10 iOS Devices by Positive Reviews for September, the iPhone 18 Pro Max achieved a 99.02% positive review rate, securing the number one spot. It was the only device to surpass the 99% threshold, demonstrating a clear advantage and indicating that the new model's overall experience has been well-received by early users.
Additionally, recently released Android flagship models have generally increased their prices due to rising costs of key components. This has significantly narrowed the price gap between top-tier Android devices and the iPhone Pro series within the 10,000 yuan price range, objectively enhancing the perceived value of Apple's high-end models.
A significant portion of users who previously favored top-tier Android devices have switched to the new iPhone. Combined with the lower price sensitivity of high-end consumer groups, this has supported sustained activation volumes.
Notably, the iPhone 18 Pro series recently participated in the Double 11 promotional event, offering comprehensive subsidies of up to 800 yuan across the entire lineup. This significant price reduction is expected to further boost sales.