Various signs from NVIDIA's official online store (where players in the US, Europe, Australia, and Asia can purchase GeForce RTX graphics cards through official NVIDIA channels) suggest that the RTX 5090 may indeed be nearing discontinuation. NVIDIA has officially removed the GeForce RTX 5090 from its store, seemingly confirming earlier rumors about the GPU's impending discontinuation.
Previous reports indicated that NVIDIA had stopped allocating GB202 chips for the GeForce RTX 5090, with the chip to be dedicated exclusively to the 96GB RTX PRO 6000. While this seemed plausible a week ago, NVIDIA's official removal of the GeForce RTX 5090 from its online store may suggest that this decision is not yet final, and enthusiasts might no longer be able to purchase brand-new GeForce RTX 5090 graphics cards through any channel.
Meanwhile, PC Games Hardware published a report stating that, according to their OEM and ODM sources, NVIDIA has indeed stopped allocating new GB202 chips for the RTX 5090. NVIDIA's graphics card partners can continue producing these cards, but only until existing GB202 inventory is exhausted. Once the supply of GB202 runs out, NVIDIA is reportedly no longer providing GB202 kits equipped with GDDR7 memory for RTX 5090 graphics cards.
This also applies to the GeForce RTX 5090 D and RTX 5090 D V2 SKUs, which were previously designed specifically for the Chinese market, meaning that supply for all RTX 5090 models will face disruption.
At other retailers, prices for the RTX 5090 are rising while availability is decreasing. The graphics card was released in January 2025 at a price of $1,999. Last month, the listed price in Europe exceeded €5,000, while Walmart sold out at a price of $4,299.
Graphics cards based on the GB202 chip that partners already have in stock may continue to be supplied in small quantities for a while, but once inventory is depleted, further price increases are inevitable.
Since NVIDIA provides the GB202 and GDDR7 memory as a bundled package, and both are separated from standalone chips (AIC), it is difficult to predict the short-term prospects for this GPU. Current rumors suggest that the RTX 5080 24GB, using the GB203 chip, will replace it.
