NVIDIA Vice President Jeff Fisher confirmed that the GeForce RTX 5090 is still in production, and the company has not stopped manufacturing and shipping this graphics card. Recent rumors suggesting that the RTX 5090 might be discontinued and that the GB202 chip would be prioritized for the data center RTX Pro product line have thus been clarified.
Fisher stated that the supply chain remains constrained. NVIDIA is doing its best to produce more GPUs and hopes that retail channels can continue to receive supplies. This statement refutes the claim that "the RTX 5090 has been discontinued," but it does not mean that the supply shortage has been alleviated.
Against the backdrop of persistently high prices for GPUs, memory, and storage, relevant information suggests that graphics card prices will not drop significantly in the short term. Market phenomena cited in the article show that most standard RTX 5090 models are still priced above $8,000, with some top-tier non-reference editions costing even more; the ROG Astral model reaches as high as $12,000.
However, the aforementioned prices do not specify regions or retailers, nor do they clarify whether they represent abnormal markups, so they cannot be directly regarded as uniform retail prices. Official confirmation of continued production has dispelled concerns about the product line being canceled, but under constrained supply conditions, the actual purchase cost faced by consumers has not improved significantly.