Hitbox Entertainment's debut title, Keep It Up!, has surpassed 500,000 downloads for its free demo. The full version is scheduled to launch on Steam in Q4 2026, though specific release dates and pricing have not yet been announced. The demo remains available for free download until the official launch.
This title supports up to four-player co-op. Players take on the role of test subjects, working together to keep a single balloon aloft as they guide it through 15 rooms of increasing difficulty; if the balloon touches the ground, the entire round is failed.
Levels feature obstacles such as fans, spikes, and narrow corridors, requiring players to coordinate their positioning and recover quickly from mistakes. The game includes built-in voice chat, and the lobby utilizes physics effects, allowing players to move freely outside of formal challenges. The development team refers to this type of cooperative chaos-making experience as "FriendSLAP."
The character creation system offers over 25 slider adjustments, along with unlockable hairstyles and cosmetic outfits. The project was developed by a team of four creators who previously formed a touring band and began development on this title in February 2026.
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A new contender has entered the arena of "friend chaos" games on Steam—or as developer Hitbox Entertainment calls them, "FriendSLAP." The core objective of this game is simple: don't let the balloon hit the floor.
Keep It Up! is the studio's first game. Before its official release, the free demo had already exceeded 500,000 downloads.
The rules are simple: players must work together to keep a balloon airborne at all times. If the balloon hits the ground, the entire session ends in failure.
According to the Steam store page, where up to four players can take on the roles of test subjects, progressing through rooms filled with fans, spikes, and narrow corridors while keeping a balloon airborne across 15 stages.
The difficulty of these rooms increases progressively, and if the balloon drops, players face what the game calls "harsh consequences."
When not busy keeping the balloon aloft, players can mess around in a physics-based lobby or coordinate their actions via in-game voice chat. The game also features a character creator with over 25 adjustment sliders, along with unlockable hairstyles and clothing accessories.
The four developers behind this game previously formed a touring band and only began production on Keep It Up! in February 2026.
Keep It Up! is planned for release in Q4 2026, with pricing yet to be announced. In the meantime, players can download the free demo on Steam.
