Hasbro's financial report for the third quarter of 2026 shows that Magic: The Gathering's quarterly revenue exceeded $600 million for the first time. Wizards of the Coast, responsible for publishing Magic: The Gathering and Dungeons & Dragons, contributed nearly 90% of Hasbro's quarterly operating profit, becoming a key pillar in its profit structure.
Wizards of the Coast's revenue for the quarter increased by 31% year-over-year, driven primarily by recent Magic: The Gathering sets The Hobbit and Reality Fracture. Among them, although The Hobbit had a smaller card pool, it was listed in the financial report as the fourth highest-selling card set in the game's history.
During the earnings call, Hasbro also stated that organized play participation for Magic: The Gathering in the first nine months of 2026 was 40% higher than the full year of 2024. This statistic covers all events run through the official Companion app, including weekly casual Commander events held at local game stores, so it cannot be directly interpreted as an increase in competitive tournament participation.
Meanwhile, players continue to criticize the pace of new releases, the Standard format environment, and support for tournament rewards. Casual Commander gameplay and crossover collaborations have attracted more users, but some long-term competitive players feel marginalized. While existing data demonstrates the importance of Wizards of the Coast to Hasbro's profits, it is insufficient on its own to prove that Magic: The Gathering's competitive ecosystem has improved in tandem.