Sony is ramping up promotion for the S-GAME action title Phantom Blade Zero in China. A high-spec commercial highlighting the PS5 version has appeared online, and Sony also commissioned a massive themed mural in Chongqing.
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Shenzhen consultant Daniel Camilo revealed details about the ad. It is not yet confirmed whether the ad was simultaneously aired on TV or in cinemas, and its specific distribution channels remain to be verified. Against the backdrop of China's game market still being dominated by PC and mobile platforms, this ad explicitly emphasizes the PS5 version.
The massive mural in Chongqing was designed by Phantom Blade Zero's Art Director Michael Chang, and the creation process has been made public. The online commercial and urban public art together form this promotional campaign targeting the Chinese market.
Related analyses link this campaign to the console promotions surrounding Black MYTH - Steam Edition: Wukong earlier in this generation, suggesting that Sony is adjusting its marketing approach for the Chinese market. As Phantom Blade Zero approaches its release, further promotional efforts are likely to increase.