Rockstar has officially joined Douyin! On November 12, 2026, Rockstar Games opened its verified official Douyin account, registered under "ROCKSTAR INTERNATIONAL LIMITED," with its IP location shown as Shanghai. The account currently has few followers and has posted only one piece of content, directly focusing on the upcoming release of GTA 6.
The first Douyin video is a vertical re-edit of the GTA 6 pre-load trailer. Rockstar re-cut the pre-load trailer released the previous day to suit Douyin's vertical playback format, captioned "Pre-load GTAVI Grand Theft Auto now." The cover features a dual poster of the two protagonists, marking the release date of November 19, 2026. The same short video has also been simultaneously published on Rockstar's official Bilibili account.
This is not Rockstar's first foray into Chinese social media. As early as 2023, Rockstar opened a Bilibili account to promote series such as GTA and Red Dead Redemption, with comment sections uniformly urging for "GTA 6 updates." Douyin is a new domestic short-video channel added by Rockstar for this pre-load promotion, seen by outsiders as an attempt to further connect with Chinese players and broaden official marketing channels. Community discussions note that Rockstar has always been cautious in its approach to domestic social media, and the Douyin account is currently set to "only allow self-comments."
GTA 6 will launch on PS5 and Xbox Series X|S on November 19. According to Rockstar's schedule, players who have pre-ordered can download the game in advance, with required storage space reaching up to 212GB depending on the device. By launching its Douyin account a week before release and initiating pre-load guidance, Rockstar clearly doesn't want Chinese players to miss out.