Player actions centered around "Save Mass Effect" continue to expand, with related petition signatures surpassing 170,000. Participants are also discussing fundraising efforts, hoping to place billboards outside EA's headquarters in California to promote the "Save Mass Effect" and "Save BioWare" campaigns.
Content creator Kala Elizabeth proposed this fundraising idea on X. Petition initiator Joe Smith subsequently contacted her, and Kala stated that they are planning several actions for the coming week.
This mobilization is linked to a former developer publicly revealing early trailers and gameplay details of the cancelled project Mass Effect Universe. These materials gave players a glimpse of the scale originally intended for the project, further fueling community action.
The community has also discussed the possibility of intervention by companies like Microsoft and CDPR, but these are mostly fan speculations. There are also unconfirmed rumors that BioWare developers once attempted to acquire the studio and the Mass Effect IP, but EA had no intention of selling. Citing sources, Windows Central reported that Microsoft will not bid for BioWare or Mass Effect. The only confirmed developments so far are that the petition signatures have surpassed 170,000 and that a billboard campaign is being planned.