The Chinese game industry has shifted from scale expansion to high-quality operations centered on user value. In a saturated market, rising user acquisition costs and increased difficulty in user retention make breaking through the growth ceiling a core challenge for every game developer. On September 15, at the Games Forum of the 2026 Honor Global Developer Conference (HGDC 2026), Honor Games presented its solution: reshaping channel value through "AI empowerment" and "omnichannel traffic linkage," providing developers with refined operation plans covering the entire user lifecycle across four stages: acquisition, conversion, retention, and monetization.
AI Empowerment and One-Stop Services Reshape Channel Value
Addressing challenges such as rising customer acquisition costs and low retention, Honor Games has built a one-stop service system covering the entire user lifecycle. From initial launch to long-term operations, it provides precise support at every key milestone, helping developers achieve continuous growth from "acquiring" to "retaining" users.
Regarding conversion, there is often a gap where users "view but don't download, or download but don't open." Honor addresses this through AI-optimized creatives, video trials, and personalized selling points, with up to hundreds of creative variations per recommendation slot, increasing CTR by 5% to 15%; combined with cloud gaming's play-while-downloading and data-saving installation, download conversion rates have cumulatively increased by 30%.
Regarding traffic, the pain point lies in inability to retain incoming users and rapid churn. Honor integrates MagicOS omnichannel traffic, precisely re-engaging users at key lifecycle nodes. For "Tide Watcher," weekly active users during commercialization milestones increased by 256% year-over-year, while returning users increased by 901% year-over-year.
Regarding monetization, small and medium-sized developers face difficulties in identifying paying users and low outreach efficiency. Honor leverages user segmentation to distinguish between new users and high-potential users, achieving a 12.5% increase in new user payment rate and a 400% increase in high-potential user payment rate through customized outreach and cultivation of payment habits.
Mini games are also a focus. Honor Mini Game users are primarily aged 24 to 34, with IAA and IAP models growing at up to 750% and 250% respectively. Honor Games provides tiered support for TOP 20/50/100 titles, with premium games receiving additional exposure and pre-registration promotion within 60 to 90 days of launch, addressing pain points such as "difficult start, slow growth, and low retention."
Product Capabilities Revamped: Smartly Managing Omnichannel Traffic to Drive Sustainable Growth
Addressing real-world issues in the game industry such as fragmented traffic, long conversion paths, and low outreach efficiency, Honor Games has comprehensively revamped its product capabilities, bringing practical and executable solutions to developers.
Leveraging its platform advantages, Honor Games achieves precise omnichannel traffic expansion, delivering more accurate and comprehensive audience coverage, more convenient entry points, and content that better understands users, resulting in a 250% increase in system-level exposure. To improve full-process conversion efficiency, Honor Games empowers game conversion with AI and algorithms, improving algorithm precision and revenue-related metrics by over 200%. Meanwhile, to break through challenges in full-lifecycle game services, Honor Games combines hardware and software to comprehensively enhance player experience in visual, auditory, and tactile aspects, increasing Game Space activity by 400%. In the mini game sector, Honor Mini Games continues to empower developers across all aspects of "traffic expansion - aggregation - gameplay - replay," achieving significant traffic growth and helping developers overcome difficulties in cold starts and low replay rates.
Mobile AI Rendering Brings Technology Back to User Experience
Improving mobile gaming experience requires breakthroughs in both cooling and performance synergy. Honor Games introduces the AI Gaming Engine comprehensive solution. Leveraging millions of high-quality data points and lightweight mobile algorithms with over 80% compression rate, Honor Games achieves PC-level game effects on mobile devices, breaking the "impossible triangle" of high graphics, high frame rates, and long battery life in mobile games.
Honor Games technical experts stated that whether it's AI Super Resolution, AI Super Frame Rate, Phantom Engine, or the upcoming AI Ray Tracing, Honor always ensures technology serves the user experience. In the future, Honor will continue to evolve its AI Gaming Engine, helping developers easily optimize player experience in terms of resource loading, frame smoothness, and input responsiveness, deeply connecting developers with users and continuously boosting engagement.
Ecosystem Partners Jointly Validate the Effectiveness of Refined Operations
The value of platform capabilities is ultimately tested in partner operations. Two products from different genres and at different lifecycle stages provide their own answers.
"Spirit Demon Tribulation" shared its "Pre-launch Long-term Accumulation" experience: Starting预热 one month in advance, it gathered core users through various OS resources, leading to a阶梯式 explosion in pre-registrations, contributing over 70% of new users at key nodes; for reactivating dormant users, the App Store targeted them repeatedly at least 14 days in advance, combined with OS scenario resources for reminders and re-engagement at key moments, activating users through continuous full-scenario linkage, with returning users contributing over 28% of revenue.
"Don't Panic, City Lord" demonstrates the strategy of "OS Scenario-Linked Distribution × Diversified Retention and Monetization Mechanics": In distribution, the Mini Game Center reaches core seed players, with single-user LTV increasing by 525% compared to the average, and full OS linkage contributing 35% of new users in the first month; in monetization, tiered paid campaigns increased ARPU by 34%, and targeted invitations for high-value users in similar genres to try the game expanded the paying user base.
In the future, Honor Games looks forward to collaborating with more partners, ensuring good games are seen by more people and good content enjoys longer vitality, achieving win-win cooperation.