After BlizzCon 2026 ended, several venue-exclusive items flowed into the secondary market. The actual transaction price for the Mechaduck pet code from World of Warcraft reportedly reached as high as $600, with other limited-edition pet codes and merchandise also seeing significant price premiums.
On Day Zero of the event, long lines formed outside the Blizzard Gear Store, with many attendees waiting two to three hours without being able to buy their desired items. The new Peepo plush toy, featuring a fur-lined cloak and holding marshmallow cocoa, was priced at around $30 at the venue, later reaching $155 in completed transactions on eBay.
The Mechaduck pet code came from the Darkmoon Faire area at the venue, which had restricted entry. Participants needed to purchase ride tickets first, then randomly fish for ducks from a pool; only those who caught a duck marked with a star received the redemption code for this World of Warcraft exclusive pet. Related codes subsequently appeared in large numbers on eBay, with the highest completed transaction price reportedly reaching $600.
The Darkmoon Faire also sold plush toy blind boxes for $30, each containing one of eight toys, including Peepo. Some blind boxes included Flying Salamander pet codes, which reportedly fetched up to $500 in the secondary market. These pets are cosmetic companions that do not affect gameplay, but there are currently no other ways to obtain them.
The resale controversy also affected online products. During the event, the $150 Collector's Edition of World of Warcraft: Eternal was announced, including the game, a large statue, pins, art prints, and a mousepad. This edition sold out and was restocked several times within three days of its announcement. Some players reported that even after receiving restock notifications and placing orders immediately, inventory would disappear within seconds.
The Collector's Edition currently has a limit of three purchases per household, but orders do not need to be linked to an existing Battle.net account, and different shipping addresses may bypass the restriction. Automated scripts can therefore complete bulk purchases more quickly. The Collector's Edition may be restocked later, but the limited-edition pet codes distributed randomly at the venue have no other means of acquisition, making them the focal point of this resale controversy.