Following the RTX 5090, NVIDIA has quietly removed its RTX 5080 from its online store. This move comes as the RTX 5080 sells for nearly $2,000 at US retailers, almost double its original MSRP, amid rumors that NVIDIA may be preparing to launch a new 24GB version.
Detailed report from foreign media:
Following earlier rumors that the GeForce RTX 5080 graphics card had been discontinued, and after the flagship RTX 5090 was previously delisted, NVIDIA has quietly removed it from its online store. Meanwhile, the price of the RTX 5080 at some US retailers has climbed to nearly $2,000, approaching the RTX 5090's initial launch price.
NVIDIA's official online store no longer lists the RTX 5080 graphics card, nor does it include it in the GPU filter, similar to what happened previously with the RTX 5090. However, this doesn't necessarily mean NVIDIA has discontinued the card. The company has not confirmed the discontinuation status of either GPU. Although the RTX 5070 Ti and RTX 5070 are shown as out of stock, they remain visible in the store.
The disappearance of these graphics cards has sparked speculation that NVIDIA may be gradually phasing out production of the RTX 5080, and possibly even halting production of the RTX 5090 simultaneously. There are also rumors that NVIDIA may be preparing to launch a new version of the RTX 5080 with 24GB of VRAM to replace the existing 16GB model, while also launching the flagship RTX 5090. However, NVIDIA has not announced any release plans.
Meanwhile, it's becoming increasingly difficult to buy an RTX 5080 graphics card at a reasonable price. Earlier this week, a survey of Micro Center, Best Buy, Central Computers, Newegg, and other US retailers found that the lowest price for the RTX 5080 was $1,979.99. This brings the price of the RTX 5080 almost in line with the RTX 5090's initial MSRP of $1,999, even though the RTX 5080 launched at $999, meaning its price has nearly doubled.
This price increase is due to limited supply, strong demand, and ongoing memory shortages. Retailers are reportedly running low on stock, and prices may remain high as remaining cards become harder to find. NVIDIA has not publicly explained the situation, and its partners have provided little information regarding GPU supply.