According to the latest report from Tech Spot, prices for NVIDIA's GeForce RTX 50 series graphics cards have continued to soar since their release.
The flagship RTX 5090 has seen a price increase of up to 370% over the Manufacturer's Suggested Retail Price (MSRP) in the US market, with a global average increase of approximately 262%, making it the mainstream gaming GPU with the most significant price surge in recent years.
It is worth noting that the RTX 5090 has never been available at MSRP since its launch. Currently, the RTX 5090 is selling for over $9,000 (approx. 67,834 RMB) in the US market, whereas many players chose to wait and see when the card hit $3,000 (approx. 19,944 RMB) late last year.
Price increases were particularly rapid between February and October this year, with the average price in the US market rising by 36% from September to October alone, while regions such as Germany, Australia, the Philippines, and the Netherlands saw monthly increases exceeding 40%.
Rumors from various sources suggest that the RTX 5090 will be gradually discontinued, further driving up recent prices.
In addition,The RTX 5080, second only to the flagship, was not spared either. This card currently carries a 120% premium over MSRP in the US market and a 77% premium in global average prices, with actual transaction prices in the US reaching around $2,200 (approx. 14,626 RMB).
In the next tier down, the 70 series, the RTX 5070 Ti and RTX 5070 saw price increases of 67% and 64% respectively in the US market. However, in October, price hikes in most regions were kept within 10%, indicating a relatively stable trend.
The RTX 5060 Ti, equipped with 16GB of VRAM, has been most significantly impacted by rising VRAM costs, with prices in the US market rising 84% above MSRP, pushing actual selling prices close to or even above $800 (approx. 5,318 RMB).
Its 8GB version experienced a relatively moderate increase, rising by 40% in the US market and 24% in global average prices. The lower-tier RTX 5060 also saw an increase of approximately 51% in the US market and 40% globally.
The entry-level RTX 5050 saw its price jump from $260 (approx. 1,728 RMB) to $420 (approx. 2,792 RMB) within the year, representing a 68% premium in the US market and a 41% premium globally.
Currently, this card is difficult to find for under $400, but it remains the lowest-priced model among this generation's 8GB GPUs. Previously criticized for its low cost-performance ratio, its price is expected to rise further as VRAM and PCB costs continue to climb.
Overall, price increases for the entire RTX 50 series in 2026 generally fall within the 40% to 120% range, with the RTX 5090 leading far ahead with a 370% increase, making a return to MSRP highly unlikely in the short term.