[Shanghai, China] On November 3, 2026, Sony Interactive Entertainment (Shanghai) Co., Ltd. (hereinafter referred to as "Sony Interactive Entertainment") held the "China Hero Project" press conference in Shanghai today, officially announcing a further upgrade in support for the fourth phase of the program: each selected project will receive an investment worth $1 million; meanwhile, more strategic partners will be introduced to expand the global network, including DENMU and Solutions 2 GO (hereinafter referred to as "S2G"), to provide developers with more targeted professional services.
The third-phase key game of the "China Hero Project," Jue Xiao, will receive an investment worth $1 million; Daba: Land of Water Marks will be released in Spring 2027; Latent Threshold Limit will be released within 2027.
The 2026 China Hero Project Press Conference Was a Success
Since its launch in 2016, the "China Hero Project" has selected a total of 19 domestic games, 11 of which have been successfully released. The projects continue to grow and optimize, aiming to help local developers rapidly mature and bring more high-quality games with Chinese cultural characteristics to global players.
Tatsuo Eguchi, Chairman and President of Sony Interactive Entertainment (Shanghai) Co., Ltd., shared PlayStation's mission and vision in China at the event: "PlayStation aims to build a bridge for game culture exchange connecting China and the world: actively bringing high-quality overseas hardware products and game content to China to meet the diverse gaming needs of Chinese players; meanwhile, deepening collaboration with local game teams to allow more Chinese games to go global through PlayStation."
Tatsuo Eguchi, Chairman and President of Sony Interactive Entertainment (Shanghai) Co., Ltd., delivers a speech
At the event, Sean Kelly, General Manager of Sony Interactive Entertainment's China Software Division and leader of the "China Hero Project," stated: "PlayStation continues to optimize the 'China Hero Project,' increasing investment efforts to provide Chinese game developers with a more complete and comprehensive support system. The continuous emergence of high-quality domestic games further confirms our confidence in the immense potential and passion of Chinese game developers."
Sean Kelly, General Manager of Sony Interactive Entertainment's China Software Division, delivers opening remarks
Fourth Phase Support Policies Upgraded Again
The fourth phase of the "China Hero Project" will continue to provide comprehensive support in game development, publishing, and marketing as initially announced, while further upgrading its support measures: on one hand, the fourth phase will invest $1 million in each selected project to ensure sufficient resource support; on the other hand, in addition to the previously announced partner list for the fourth phase, DENMU and S2G will be introduced as new partners to provide a more complete support system for selected game projects.
Bo Bao, Game Production Director at Sony Interactive Entertainment (Shanghai) Co., Ltd., announces progress on the fourth phase of the China Hero Project
DENMU is an investment firm focused on the global gaming industry, dedicated to supporting game developers with unique creativity. Daba: Land of Water Marks, developed by Dark Star Technology (developer of Redemption Road), is a selected work from the third phase of the China Hero Project and one of the many games invested in by DENMU in China. Starting with Daba: Land of Water Marks as a cooperation point, DENMU will join forces with the "China Hero Project" to provide strong support to Chinese game developers in project funding, development assistance, and marketing promotion.
Rongchang You, Managing Partner & CEO of DENMU, shares insights on site
As a full-service distribution company, S2G began collaborating with PlayStation 22 years ago. As a partner of the China Hero Project, S2G plans to assist in publishing the third-phase selected games Daba: Land of Water Marks and Latent Threshold Limit.
Yusuke Katagiri, Vice President, Asia Publishing at Solutions 2 GO Asia, shares insights on site
The China Hero Project selected game Infinite Mecha was officially released in March 2025, receiving widespread industry acclaim. CE-Asia, the publisher of this game, also shared behind-the-scenes stories on how they collaborated with developers to increase project certainty and successfully bring the game to players worldwide.
Li Wu, President of CE-Asia, shares insights on site
Third-Phase Key Project Jue Xiao Receives Additional Investment
At the event, Sony Interactive Entertainment announced that while multiple previously selected projects under the "China Hero Project" are progressing steadily, the third-phase selected game Jue Xiao will receive an investment worth $1 million to accelerate its development progress and enhance quality, striving to meet global players as soon as possible.
Third-phase game of the China Hero Project, Jue Xiao, to receive $1 million investment
During its journey accompanying local game developers' growth, the "China Hero Project" has continuously improved itself and gradually built a more mature Chinese game incubation ecosystem facing the global market. In the future, Sony Interactive Entertainment will continue to uphold its long-term commitment to the Chinese market, assisting local game developers in bringing more game creativity imbued with Chinese cultural characteristics to the global stage. We hope console games can become a daily entertainment choice for more Chinese players.
Recruitment for the fourth phase of the "China Hero Project" is now open. If you and your team are interested in participating in the "China Hero Project," please send your company and project introductions to: china.heroproject@sony.com
Sony Interactive Entertainment (Shanghai) Co., Ltd.
As a leading enterprise in digital entertainment and interactive platforms, Sony Interactive Entertainment (Shanghai) Co., Ltd. (SIESH) provides PlayStation® consoles and related products and services to consumers in China. Since the first PlayStation was born in Japan in 1994, the PlayStation series has continuously brought surprises to global players through innovative technology and experience design. The PlayStation family of products and services includes PlayStation®4, PlayStation®5, PlayStation®VR, PlayStation®VR2, PlayStation™Store, PlayStation®Plus, etc., as well as highly acclaimed game software from SIE's globally renowned studios.