It can be said that AMD is currently performing quite well in the desktop gaming GPU market. Although there is no flagship RDNA 4 GPU yet, and some of AMD's pricing strategies have been controversial, AMD's performance has been so strong that its Radeon GPU sales on Amazon have surpassed GeForce graphics cards for the first time.
Tech Epiphany, a company that collects sales data for CPUs and GPUs on Amazon, reported on social media that AMD "surpassed NVIDIA in GPU sales on Amazon US for the first time." The overall condition of the DIY gaming PC market remains poor, leading to a decline in total GPU sales. However, due to significant price increases for GPUs themselves, overall revenue has "soared."
Today, AMD's success is primarily attributed to several key factors.
First, NVIDIA appears to have lost interest in the consumer GPU market. Reports indicate that the company has halted production of the RTX 5090 and RTX 5080 to seize opportunities before a potential downturn in the AI market. Additionally, NVIDIA's GPU production seems to be decreasing, causing substantial price hikes for desktop graphics cards.
For instance, the RTX 5060 Ti 16 GB graphics card was released in April 2025 with a launch price of $429, but its current retail price on Amazon exceeds $700. Similar trends apply to the RTX 5060, RTX 5070, and RTX 5070 Ti.
Although AMD Radeon graphics card prices have also risen, the situation has improved significantly. For example, the RX 9070 XT, a direct competitor to the RTX 5070 Ti, has a minimum price of just $920, while most RTX 5070 Ti models retail for over $1,700 on Amazon.
We hope the consumer GPU market will improve next year, as expectations of a slowdown in the AI market are likely to force both AMD and NVIDIA to refocus on the neglected DIY segment.