Valve has adjusted the promotional display on Steam game pages, removing the original promotional banners and replacing them with personalized recommendations. This change aims to make discount information easier for users to understand while reducing visual clutter on the page.
With this adjustment, the way players view discounts and related content when browsing individual game pages will change. For publishers, this may also alter how promotional campaigns are presented on game pages.
It is currently unclear what user data will be used to generate these personalized recommendations, nor has it been confirmed whether this change has been rolled out to all users and regions. How developers can configure promotional exposure and the specific interface presentation remain to be further clarified.