On November 2, the Entertainment Software Association announced that companies including Nintendo of America and EA have adopted the Accessible Games Initiative (AGI) universal accessibility labels. These labels will appear on game product pages or dedicated accessibility information pages, helping players confirm whether a product offers the assistive options they need before purchasing.
AGI was unveiled in March 2025 as a cross-company industry initiative. The system currently features 24 categories of labels, each with corresponding definitions and criteria, covering features such as large readable subtitles, menu narration, control remapping, and difficulty selection. Publishers can voluntarily adopt these labels and display them alongside their own accessibility tags.
Xbox announced in July 2025 that it would adopt this system across its console, PC, mobile, and web stores. Ubisoft will begin a phased rollout starting in May 2026. Other adopters announced include Nintendo of America, EA, Riot Games, and Google.
Nintendo of America has listed information on its "Mario Kart World" product page indicating that the game does not require motion controls, rapid button presses, or touch input. EA is also displaying support by category on product pages for titles like "Apex Legends," including features such as voice-to-text chat conversion; the EA app displays relevant labels depending on the game. This unified labeling system helps reduce information barriers caused by inconsistent descriptions across different stores and publishers.