The live-action commercial for the Nintendo Switch 2 Complete Edition of "Stellar Blade" has brought significant attention to Jade Min, the actress portraying Eve. Her social media followers surged from around 1,700 to 12,200 within a few days, more than seven times the original number, and continued to rise.
Jade Min is a London-based model under BMA Models. She revealed that she is Korean and had little prior experience with game promotions or cosplay, making her portrayal of Eve a special experience. Overwhelmed by the influx of new followers and comments, she expressed shock at the players' support, thanking everyone for appreciating her interpretation of Eve despite being unable to reply individually.
Themed around "Keep Eve by your side anytime," the commercial has garnered over 3.5 million views and become the most-watched video on developer Shift Up's channel. Initially, some viewers mistakenly believed the character wasn't portrayed by a real person before confirming it was Jade Min.
Jade Min disclosed that the commercial was filmed approximately two to three months before its official release. After the ad went live, she also shared photos of herself purchasing the Switch 2 version of "Stellar Blade" at a store.