On October 25, 2026, the Japanese version of Blue Archive announced a change in publisher, with Nexon taking over from Yostar. The transition team stated that the new system will prioritize continuing existing operational measures and inheriting previously accumulated translation assets; fan creation guidelines will also not deviate significantly from the current policy.
Executive Producer Kim Yong-ha stated that livestreams, offline events, and merchandise projects that can continue will be retained as much as possible. The team has also prepared new content for the sixth anniversary, but will not abruptly overhaul operations on the anniversary date. Instead, they will gradually introduce new approaches while building upon existing measures.
Choi Yoon-seok, Head of Nexon's Business Division, introduced that the company established a "New Business Office" at the beginning of the year, with dozens of people currently involved in related work. Members include staff from NEXON Games who have participated in Blue Archive's operations, as well as personnel skilled in producing bishoujo game content.
Localization will follow a process where bilingual staff perform initial translations, which are then rewritten by Japanese scenario writers. The team has incorporated historical translation assets into an auxiliary tool database, allowing translators to search for a character's past lines, conversation partners, and relationship differences to maintain the tone familiar to players. Existing Japanese text will not be uniformly changed to literal translations due to differences in other regional versions.
Guidelines for fan-created content are still being coordinated with the legal department. Both Kim Yong-ha and Choi Yoon-seok stated that the new rules will not deviate significantly from current practices, and there is no intention to hinder non-profit fan activities through strict restrictions. The actual implementation of these arrangements will need to be confirmed after the new system goes live.