Take-Two CEO Strauss Zelnick recently discussed the impact of artificial intelligence and new technologies on game development during the company's earnings call. He stated that recent technological advancements have made digital asset creation easier, but emphasized that human creativity remains the deciding factor in whether a title becomes a hit.
Zelnick recalled that when he first entered the interactive entertainment industry, creating an asset on a computer was extremely difficult, whereas today the task has become much easier. He hopes that the efficiency gains brought by technology will continue to accelerate, and believes that the long-term advantage of Take-Two's studios lies in combining human creativity with technological tools.
However, Zelnick stressed that easier asset production does not mean blockbuster hits are easier to create. In his view, crafting major successes was difficult in the past, remains difficult now, and will continue to be difficult in the future, as this aspect of creation still belongs firmly to the realm of humans.
Take-Two is responsible for providing financial support to Rockstar and GTA VI. In his remarks, Zelnick clearly distinguished between efficiency tools and creative judgment. While he referred to "recent technological advancements," he did not explicitly attribute all improvements in asset production to artificial intelligence.