Staff organizing exhibits at the CIIE.
Photo by Chen Haoming, Xinhua News Agency
Visitors watching a robot make tea.
Photo by Lu Tao, People's Daily
Samsung's new memory exhibit.
Photo by Ning Jianfeng (People's Visual)
The 9th China International Import Expo opened on November 5. As a "full-attendance student" at the CIIE, Samsung has attended for nine consecutive years. At this year's expo, Samsung designed its booth in the shape of a chip, allowing audiences to immersively experience Samsung's new product matrix and innovative strength.
"At this year's CIIE, we brought more underlying technologies, core components, and high-end medical equipment, hoping to give Chinese consumers and industrial chain partners a more intuitive view of Samsung's technological reserves and our determination to deeply cultivate China long-term," said Zhang Daijun, Senior Vice President of Samsung China. "In the past, we mainly introduced global frontier products to China; now, we hope to embed R&D, manufacturing, and innovation processes within China, growing together with the Chinese market."
Accelerate full-chain innovation and iterate underlying technologies
The industry's first LPDDR (Low Power Double Data Rate) memory with processing-in-memory technology, the next-generation UFS 5.0 (Universal Flash Storage standard chip), Samsung's first smartphone with a privacy screen... At the Samsung booth, multiple products featuring new key components were prominently displayed. "The upgrade in everyday experiences like taking photos, storing videos, and opening apps is backed by continuous iteration and optimization of underlying technologies," explained booth staff.
At this year's CIIE, Samsung showcased a matrix of frontier technologies including semiconductors and artificial intelligence, covering areas such as smart terminals, fully demonstrating its full-chain innovation achievements.
Focusing on technological frontiers, we launched the industry's first LPDDR memory equipped with processing-in-memory technology. By breaking through traditional models, it enables on-site data computation, reducing losses caused by back-and-forth data transmission, significantly boosting AI processing speeds.
Optimizing user experience, we developed the next-generation UFS 5.0, supporting up to 1TB of large-capacity storage, suitable for terminals such as mobile devices and wearables. Compared to the previous generation, sequential read/write speeds have significantly increased, and energy efficiency has improved by 40%, providing devices with low-latency, fast-response AI usage experiences.
Targeting diverse scenarios, we are creating new types of smartphones. The "Wish for the World" Samsung W27 foldable flagship phone integrates generative AI services; as Samsung's first smartphone equipped with a privacy screen, the Galaxy S26 Ultra can selectively obscure specific apps and notification pop-ups as needed.
Integrate into daily life to better serve consumers
At the Samsung booth, the new ISOCELL HPC 200-megapixel image sensor attracted the attention of many digital enthusiasts. "When taking portraits, every strand of hair is distinct; when shooting landscapes, colors are natural and transparent, making light and shadow layers much more comfortable to view," said one visitor.
This image sensor offers high color performance, preserving natural tones and details in images. It also supports 4K video recording, achieving smoother slow-motion shooting and richer video experiences while maintaining high image quality.
Samsung's Harman brand established an independent display area for the first time, presenting audio solutions covering portable, home, and automotive scenarios, allowing visitors to experience the various possibilities of audio technology integrated into daily life.
In the medical equipment display area, Samsung's flagship ultrasound diagnostic system R20 is demonstrating its AI-assisted measurement functions. Introduced as one of the products making its Chinese debut, the R20 features AI automation tools paired with ergonomic design, delivering images with excellent clarity and contrast across various clinical scenarios. This device has already achieved localized mass production in Suzhou. With Samsung's first overseas self-built production line for high-end medical devices commencing operations in Suzhou, locally manufactured high-end ultrasound equipment is gradually entering medical institutions at all levels in China.
Deepen presence in the Chinese market and accelerate transformation and upgrading
Compared to previous editions, Samsung's booth focus is shifting from end-user products to underlying technologies and comprehensive innovation capabilities. The industrial layout outside the exhibition hall mutually reinforces the exhibits on display.
In 2026, Samsung achieved three "firsts" in China: establishing a biomedical R&D center in Beijing, setting up a high-end medical device production line in Suzhou, Jiangsu, and opening its first advanced production technology research institute overseas in Suzhou. According to reports, the company has cumulatively invested approximately $59 billion in China, with 90% allocated to cutting-edge industries, operating 15 production facilities and 14 R&D centers... Zhang Daijun stated that China not only possesses the advantage of a super-large-scale market but also increasingly完善 industrial support and innovation ecosystems, providing favorable expectations for multinational corporations to deepen their presence in high-end industries.
Samsung's transformation is not an isolated case. Data from the Ministry of Commerce shows that from January to September 2026, actual utilized foreign investment in high-tech industries reached 228.53 billion yuan, a year-on-year increase of 33.8%, accounting for 41.6% of the national total, an increase of 11.9 percentage points compared to the same period last year. Among these, sectors such as technology achievement conversion services, R&D and design services, and electronic and communication equipment manufacturing saw significant growth in attracting investment. Multinational corporations continue to favor the Chinese market, no longer limiting themselves to selling products in China but promoting the layout of R&D, manufacturing, supply chains, and other links within China, enhancing competitiveness through synergy with the Chinese industrial chain.
Over nine editions of the CIIE, Samsung has continuously launched new products tailored to the Chinese market, becoming a partner deeply embedded in China's industrial chain and feeding global innovation with local innovations. With the CIIE as a pivot, China's open door is widening, offering broader development space for multinational corporations like Samsung.