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Sony Appears to Reinforce Exclusive Strategy as Two Games Display PlayStation Exclusive Label on Official Websites

Sony may be reinforcing the positioning of PlayStation console-exclusive games. The official PlayStation websites for "Ghost of Yōtei" and "Until Dawn 2" now feature the official "PlayStation Exclusive" label, although Sony has not yet formally announced a complete new release policy.

索尼疑似重新强化独占策略,两款游戏官网出现PlayStation独占标识

This page change was discovered by gaming blogger Radec. During this generation, Sony continued to port several flagship PlayStation titles to PC via Steam, gradually blurring the line of "permanent console exclusivity." The reintroduction of the exclusive label is currently the most observable change.

Unnamed industry sources claim that Sony internally decided to refocus on its console ecosystem over the past year or so, citing underwhelming sales of some PC ports as a reason for the adjustment. However, claims of a "failed PC experiment" and the specific motivations behind the strategic shift remain statements from insiders and have not been officially confirmed by Sony.

Reports also suggest that multiplayer and live-service games may continue to launch simultaneously on console and PC, with "Marvel Rivals" cited as an example. As the lineup of major releases becomes denser, Sony may expand its "PlayStation Exclusive" brand promotion; unconfirmed titles such as the "God of War" project featuring Laufey and "Star Wars: Eclipse" are also listed as potential future entries.