According to recent media reports, Japanese PC retailer Applied recently issued a warning that some graphics cards are about to see another round of price increases, advising consumers planning to upgrade to make their purchases as soon as possible.
The company's Wakayama store issued a notice stating that prices for some graphics cards are expected to rise in the near future. However, Applied did not disclose which specific models are affected or the extent of the price increase.
Previously, during August, Japanese retailers had already adjusted graphics card prices once, with multiple stores in Akihabara warning of a 20% to 30% price increase.
News from September 5th shows that most of the previously planned price hikes have already been reflected in retail prices, with only a few models still maintaining their old prices, including some variants not covered by the manufacturers' price adjustments.
Applied's latest warning points to a new round of price adjustments. It is currently unconfirmed whether this covers the entire GeForce or Radeon series, and Applied has not provided an effective date for the new prices.
Additionally, reports indicate that graphics card prices in Japan have changed significantly over the past few weeks, with models featuring larger VRAM seeing particularly sharp increases. Some RTX 5080 variants are approaching 300,000 yen (approximately 13,071 RMB).
It remains uncertain whether this price increase will affect other regions.

