What sparks will fly when "Winner Winner, Chicken Dinner" meets sweet fruit tea? The tactical competitive game PUBG: BATTLEGROUNDS (hereinafter referred to as "PUBG") has officially announced a crossover collaboration with a tea beverage brand, with its first partner being 7-Fen-Tian, a leader in the fresh fruit tea sector. The joint campaign will officially launch on September 10, 2026, offering players and consumers an immersive experience that blends the virtual and real worlds.
A Powerhouse Collaboration: Exploring New Scenarios in Esports Consumption
PUBG boasts a massive player base and high brand recognition in the FPS genre, while 7-Fen-Tian is a well-known brand in the new-style tea beverage sector, famous for products like "Mango Pomelo Sago," and holds significant influence among young consumers. This marks PUBG's first crossover into the tea beverage industry, representing not only an innovative marketing attempt but also an active exploration of the deep integration between gaming and everyday consumer scenarios.
This September, grab your squad mates and head to 7-Fen-Tian to "drink" up the taste of victory and take home exclusive gifts! For more event details, please keep an eye on official announcements from PUBG: BATTLEGROUNDS and 7-Fen-Tian.