In September 2026, Aaron Greenberg, Vice President of Game Marketing at Xbox, updated his personal social media profile picture to humorously celebrate the deepening collaboration between Kojima Productions and Xbox. The new avatar was an edited image featuring Hideo Kojima with a muscular, tactical look, holding an Xbox Series X console with its iconic green glowing panel like a weapon, set against a background with flames and other elements in an exaggerated, meme-filled style. The community quickly noticed the change, with one user commenting, "This avatar is awesome."
This move follows the official announcement of an expanded partnership between the two parties. According to an official post on Xbox Wire, Xbox will publish Kojima Productions' new title, PHYSINT, an action-spy game aimed at redefining the genre. The collaboration builds upon the existing OD project and is planned to extend into film and television, bringing new stories to a broader audience.
Xbox CEO Asha Sharma stated in a press release: "Creators have the right to choose where and how they bring their ideas to life. We are honored that Mr. Kojima has chosen Xbox and Kojima Productions for PHYSINT. His ambition to challenge conventions is exactly the kind of creativity Xbox aims to support." Hideo Kojima added: "This expands our relationship with Xbox beyond OD. As development on PHYSINT progresses, we remain committed to redefining the action-spy genre for players worldwide."
PHYSINT is still in development, with specific release dates and further details to be announced later. The industry is closely watching how this platform shift will impact Kojima Productions' future titles and Xbox's content lineup.