Microsoft has disclosed a patent application for playing "promotional content" during gameplay. The application documents also describe a credit system linked to promotional audio-visual content, which may involve pausing player interaction with the game in certain cases.
The patent description indicates that the system can grant corresponding credits based on promotional audio-visual content. In some scenarios, these credits can defer the "pause of interaction with the interactive software application" and also delay the continued display of promotional audio-visual information.
The document cites examples where credits could correspond to 15 minutes, 30 minutes, 1 hour, or longer periods. However, it remains unclear when and how this technology will be practically implemented. Solutions in patent applications do not guarantee that related features will necessarily be released to players.
In July 2026, Xbox launched a test for cloud game streaming with ads, where advertisements would play at the start of each one-hour session. The scope described in this patent application extends to during gameplay and introduces a link between promotional content and credits.
Microsoft also filed another set of game-related patents in March 2026, which mentioned an intelligent game assistant taking over player controls to help them pass difficult sections. Like this promotional content proposal, the final implementation timeline and specific form remain undetermined.