Epic Games has announced that singer Madison Beer is joining the Fortnite Icon Series, with two character outfits and various accompanying items set to arrive in the Item Shop on September 24. The series has long invited musicians, athletes, creators, and other celebrities to enter the game as playable characters.
Madison Beer has previously expressed her love for Fortnite. During an appearance on Hot Ones this February, she directly asked Epic Games to be included in the game. Her song "Make You Mine" had already entered the game alongside the "Mine" emote, and this collaboration further expands into outfits, back blings, harvesting tools, emotes, and Festival content.
This collaboration includes two outfits: "Madison Make You Mine" and "Satin Angel Madison," the latter inspired by her pink crystal look at the 2025 Victoria's Secret Fashion Show. Accompanying items also include the "Madison's Angel Wings" back bling, the "Mookie & Maple Plushies" back bling, several harvesting tools and emotes, as well as three jam tracks: "yes, baby," "bittersweet," and "complexity."
Several cosmetics directly incorporate visual elements from Madison Beer's career. The "Madison Make You Mine" outfit adapts the look from the song's visual short into battle attire, while the "Satin Angel Madison" outfit and Angel Wings back bling react to music. Some emotes feature scenes and choreography from her music videos and Locket Tour.
The "OG Pickaxe" in the collaboration is based on Fortnite's classic early-game harvesting tool, featuring Madison Beer's personal design touches. Compared to collaborations that offer only a single character skin, this release covers multiple categories including character appearances, accessories, emotes, and music.
Epic Games will also host several Madison Beer Icon Cup events on September 24. Eligible players can compete in Duos Reloaded and Duos Zero Build Reloaded for a chance to win the "Satin Angel Madison" outfit and Angel Wings back bling; there is also a mobile-only cup using a solo format.
Madison Beer is scheduled to stream Fortnite on Twitch on September 25 to celebrate the launch of this collaboration. The related cosmetics will be available one day earlier, entering the Item Shop at 5 PM PT / 8 PM ET on September 24.