The main visual for WePlay's 10th Anniversary has been officially revealed! November 21-22 at Hall 2.2, National Exhibition and Convention Center (Shanghai)! A larger venue with richer content delivers an upgraded experience!
The main visual for ZFX 2026 has been revealed! WePlay Culture Expo will continue its collaboration with ZFX in 2026! With just one ticket, players can enjoy both the game culture feast and an immersive digital carnival!
This year marks the 10th anniversary of WePlay. As China's largest indie game expo, WePlay gathers high-quality games, cultural displays, and industry guests from around the world, providing audiences with an immersive gaming and cultural experience. Over 500 games from more than 10 countries are available for demo, with many overseas producers attending in person to interact with Chinese players through WePlay!
Partners from countries and regions including Poland, Canada, New Zealand, South Korea, Brazil, and Japan will participate as national pavilions, showcasing the best games of the year. Renowned domestic and international publishers will gather, offering Everythinggj from AAA blockbusters to indie titles. Experience unique gaming joys available only offline, such as motion-controlled games, installation-based games, and tabletop games!
WePlay offers not only a vast selection of game demos but also rich game culture experiences. In recent years, through collaboration with FEVER, classic domestic and international game IPs have been brought to the WePlay event.
For every classic IP present, WePlay provides deeply customized content. The event not only recreates classic game scenes, allowing players to immerse themselves in the game's atmosphere, but also features WePlay-exclusive merchandise waiting for players to choose from!
Through interactive sessions on stage and in exhibition areas, players can engage closely with producers and guests!
Since last year, WePlay Culture Expo has joined forces with zFrontier, balancing "hardware" and "software" to provide players and developers with a richer on-site experience! In 2026, WePlay partners with ZFX again, allowing players to experience both the game culture feast and the immersive digital carnival at the WePlay & ZFX 2026 event!
zFrontier is a community for enthusiasts focused on mechanical keyboards, desk setups, HiFi audio, and photography. In its tenth year, it has gathered millions of tech and aesthetics lovers worldwide. Since 2022, the platform has expanded from online to offline, evolving its enthusiast meetups into the "ZFX International Digital Entertainment Equipment Expo." This immersive digital carnival combines technology, aesthetics, and enthusiast culture, serving as a major gathering for enthusiasts, equipment brands, and manufacturers. Brands from different countries gain more opportunities to connect with Chinese equipment players through this event, making it a highly influential offline IP in the digital equipment sector.
The venue for WePlay & ZFX 2026 has been upgraded to 26,000㎡. Despite this, securing a spot remains highly competitive. Booths sold out even earlier than last year, and we continue to receive exhibition requests from global partners.
The 10th WePlay is ready to go! Information on the domestic and international game lineup, guest list, themed exhibition areas, limited merchandise, and interactive content will be unlocked soon! Follow the official WeChat, Weibo, Xiaohongshu, and Bilibili accounts of WePlay Culture Expo and zFrontier to get the latest updates.
WePlay & ZFX 2026 will continue to integrate online and offline activities through platforms such as Steam, Steam China, Gamersky, Heybox, Xiaohongshu Games, and Weibo. Live streams will be broadcast on Bilibili, Huya, Douyu, Weibo, and other platforms, recommending outstanding on-site games to more players online!
November 21-22 at Hall 2.2, National Exhibition and Convention Center (Shanghai)! We look forward to seeing you again!
You are also welcome to join the official WePlay QQ group: 689127115
Connect with fellow enthusiasts in the group and plan your visit to WePlay & ZFX 2026 together