The "We Are Mass Effect" player group has launched a new advertising crowdfunding campaign for Mass Effect-related initiatives. The campaign reached its $5,200 goal in less than 20 minutes, exceeding the organizers' expectations. The team subsequently paused donations and began planning their next move.
This crowdfunding round was conducted via GoFundMe, with 89 donations raising a total of $5,715. The organization hopes to use these funds to purchase more ad space, continuing their previous campaign on the digital billboards in Times Square.
Current plans suggest that new ad placements may include areas near Electronic Arts' headquarters and locations related to the upcoming TGA event. The campaign is described as a community effort by players to "save the Mass Effect series."
Currently, EA and BioWare have not responded. The specific locations, launch dates, and final copy for the new billboards have not been announced either, as the organizers are planning their next steps.