[Beijing, October 29, 2026] Today, VITURE and the domestic AAA blockbuster "Phantom Blade Zero" jointly launched the "Phantom Beast" XR/AR glasses, exclusively available on JD.com, with a simultaneous release alongside the game. Priced at 4,299 yuan, the product is eligible for up to a 15% national subsidy in certain regions. This marks VITURE's first exclusive co-branded product for a domestic AAA game, as well as "Phantom Blade Zero"'s first collaboration with an XR glasses brand. Built on the technological foundation of VITURE's 2026 flagship, Beast, "Phantom Beast" combines flagship-level XR experience, exclusive design, and a collector's edition box. For players who have been waiting eagerly, it serves not only as gear to enter this martial arts adventure but also as a collectible piece of XR eyewear art closely tied to the launch moment.
Created for the Launch, Commemorating the First Step into the Jianghu
"Phantom Beast" was born for the launch of "Phantom Blade Zero." Debuting on the same day as the game, it transforms the protagonist "Hun"'s weapon, "Black Demon Wound," into a wearable利器 (sharp tool/weapon) on this first day of entering the "Phantom Realm" Jianghu.
The glasses' design inspiration is drawn from the moment the protagonist's weapon, "Black Demon Wound," is unsheathed—a red thread runs from the frame to the temple tips, bringing the game's Kung Fu Punk aesthetic onto the eyewear. This exclusive design extends to the entire gift box: a collector-grade custom case, an exclusive metal replica model of the "Black Demon Wound" weapon, a "Hun" wanted poster-themed cleaning cloth, a Yazi-themed lanyard, and custom stickers. From the wearable glasses to the cherished weapon model, every item in the box originates from the Jianghu of "Phantom Blade Zero."
Unbox. Take out the glasses. Put them on. The ritual before entering the Jianghu is complete.
After clearing the game, the sword lights fade, but this wearable "Black Demon Wound" remains.
Powered by Beast's Flagship Performance
The confidence behind this collectible comes from VITURE's 2026 flagship, Beast. "Phantom Beast" is built upon this performance powerhouse, ensuring its exclusive co-branded design is backed by flagship technology. VITURE Beast earned "Editors’ Choice" awards from four major tech media outlets: CNET, Tom’s Guide, PCMag, and WIRED. It was hailed by Tom’s Guide as "the best AR glasses you can buy" and received praise from authoritative gaming media IGN as "the best glasses tested so far."
VITURE Beast features a virtual giant screen equivalent to 174 inches, spreading game scenes before your eyes; a 58° field of view and peak eye-brightness of 1250 nits deliver an expansive and bright visual experience. Nine-level electrochromic lenses allow adjustable light transmission, while 3DoF spatial screen stabilization keeps the image steady. Combined with spatial audio tuned by HARMAN, players can more immersively feel the sword flashes and combat rhythm within the Phantom Realm.
3D Gaming: From Portable Giant Screen to Real-Time 3D "Phantom Blade Zero"
On PC, players can use VITURE's self-developed Immersive 3D application to convert 2D games into 3D in real-time, with the option to toggle it on or off at any time. Blades thrust forward. Fire rushes toward your face. Pavilions unfold layer by layer into the distance. With depth added to the visuals, the scenes and battles in the Phantom Realm gain perspective for the first time. Wearing the "Phantom Beast" XR glasses, whether sitting, leaning, or lying down, you can immerse yourself in this Jianghu in the most comfortable posture.
From a portable giant screen to a 3D martial arts Jianghu you can step into, "Phantom Beast" offers not just a larger picture, but another way to play this game. It is not merely a co-branded collectible, but a piece of gaming gear you can keep wearing.
No Equipment Change, Unlimited Scenarios
To play AAA games with the "Phantom Beast" XR glasses, players do not need to change any existing gaming equipment: "Phantom Beast" can connect directly to a PC for plug-and-play convenience; when connecting to consoles like PlayStation 5, Xbox, or Switch, it can be paired with VITURE's newly launched HDMI to USB-C adapter cable for single-cable direct connection, ready for battle instantly.
Beyond gaming, it also serves as a portable private large screen. Handle documents during travel, watch a 3D movie in your hotel room at night—one pair of glasses does it all.
Partnering with JD.com to Launch Nationwide Trial Tour Across 30 Cities
From October 30 to November 16, VITURE will partner with JD.com to launch a nationwide trial tour for "Phantom Blade Zero" across 30 cities. JD MALL gaming experience zones in Beijing, Shanghai, Guangzhou, Shenzhen, and other locations will feature live demo stations, offering both "Phantom Beast" with PC and PlayStation 5 gameplay options. Mystery cosplayers will make surprise appearances onsite, and limited-edition co-branded gifts will be given away.
Starting in November, VITURE will collaborate with "Phantom Blade Zero" and Didi Chuxing to bring the martial arts world of "Phantom Blade Zero" into urban transportation scenarios in Shanghai. The three parties will launch VITURE × "Phantom Blade Zero" limited-edition Easter egg cars in Shanghai, decorating the interior spaces with game elements. Opening the car door, passengers feel as if they are stepping into the dark Jianghu filled with sword fights. During the event, among the Easter egg cars shuttling through Shanghai streets, there is specially hidden one "Surprise Easter Egg Car." Inside, there is a dedicated zone for VITURE × "Phantom Blade Zero" co-branded XR glasses. Passengers may encounter this special car during their trips, experiencing the unique charm of the collision between technology and martial arts up close.
Step into this Phantom Realm with Beast's flagship power; mark the starting point of this adventure with an exclusive co-branded piece. "Phantom Beast" casts this launch moment into a tangible object that can be worn, experienced, and collected.
The dark martial arts world belonging to every player begins here.
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About VITURE
As a global leader in the XR industry, VITURE is redefining immersive XR experiences and next-generation digital content consumption through cutting-edge optical and display technologies, industrial design that blends tech aesthetics, and user-centric continuous innovation. IDC data shows that VITURE captured over 50% of the US XR glasses market share in Q4 2024 and has since maintained its position as number one in the US market. Latest figures indicate that VITURE has become the top-selling XR glasses brand in Europe and America by shipment volume. Today, VITURE stands as a benchmark brand in the XR industry, continuously leading and driving the development of global wearable XR technology and application ecosystems.